SB Genie is a geometrically constructed display typeface inspired by Op Art. During the 1970s, graphic designers started to experiment with graphics and lettering inspired by Bridget Riley, Victor Vasarely, Franco Grignani and other artists working in the field of optical art. The high-contrast striping creates a strong visual effect that is further enhanced by the precise circular curving and horizontal flow of the letterforms. SB Genie is designed a display typeface and is best used at larger sizes where visual impact is required. It works well in simple, high-contrast colours and in black and white.